INSIGHT
Business will never not be stressful, but with the right American Express Business Card, you start to see business differently.
CREATIVE
We created a full 360 campaign. Resulting in a series of TV commercials, radio spots, and social content that all show how big problems in business are no problem when you have the powerful backing of American Express.
INSIGHT
Smart business people keep a finger on the pulse of social media. They understand that if it’s not posted, then it never happened. We wanted to provide this community with content that was more than the usual talking heads and case studies by launching a variety of new content series for American Express Business members, fans, and bean counters.
CREATIVE
With a modest budget, no paid media, and minimal followers we raised up a following through content series such as: The B.S. of Business (calling out overused business jargon), That Feeling When (zen out with oddly satisfying GIFs), The Anatomy of Business (showcasing the makeup of business), Business Reality Check (data driven case studies in snackable form).
INSIGHT
The Queer community is often distilled down to rainbows and drag queens when, in fact it’s members make up a vast and diverse group. We wanted to showcase that American Express is a brand about Powerful Backing of all it’s members no matter who they love or how they identify.
CREATIVE
What started as a social campaign evolved into a global platform. American Express approached us to help support their LGBTQ network for Pride Month and were so impressed with what we created, it became an international out of home campaign, which culminated in an intimate Lizzo concert with all proceeds going to the Stonewall Community Foundation, one way American Express supports and raises up the next generation of Queer leaders.
PRESS
Adweek
BRIEF
NewFest, New York’s LGBT Film Festival was looking to bring in a diverse young audience that reflected its film repertoire.
CREATIVE
Unfortunately for queer identifying individuals, the movies aren’t a place you go to see yourself represented. NewFest is different. Regardless of how you identify, you can lose yourself in someone’s story or find yourself in your own.
RESULTS
We took to the streets of New York. On bus shelters, in cabs, phone booths, and even Times Square.
PRESS
The Drum
CREATIVE
To create the annual, global Ogilvy & Mather Holiday video card for our IBM clients (with two weeks and a budget the size of a lump of coal) we decided to parody one of our projects from earlier in the year: the “Coping with Humans” Support Group TVC where battered science fiction bots lament over their desire to take over the world and their dislike for working with humans. While Watson chimes in to give his positive experiences working with humans, versus against them.
For the video, we replaced robots with iconic holiday characters and group moderator Carrie Fisher with IBM Watson. The characters – The nutcracker Major P. Cann; Ginger the gingerbread girl; Harold the Jewish elf; Frostina the snowgirl; Rudolph’s brother Steve; and the not-so-abominable Yeti – swap their feelings of holiday angst into the Christmas spirit.
CREATIVE
Part of a larger holiday campaign, the 56 Days of Decadence, celebrates the 56 ingredients of Jagermiester. We decided to do a table-top shoot with a shoestring budget and whole lot of ambition. Trying to bring a bit more class and sophistication and mature the brand from it’s reputation.
No matter the size of your biz, American Express Business has the tools and utility to help you Get Business Done. So, for their new campaign, Get Business Done, we created 5 minute 1 minute 30 second 16 second case studies showcasing La Colombe, WeWork, and Baggu. Through the use of stop motion we told each brands evolution and how American Express was a proudly backed their revolutionary products.
INSIGHT
Who was Benedict Cumberbatch a few years ago? Nobody Cumberbatch, that’s who. Because he was only British Famous. And he’s not alone. For decades, British celebrities have been adored at home but anonymous abroad, until America discovers them and makes them the real kind of famous. And that is precisely Diane Morgan’s plan. So she’s doing things she believes Americans love in the hopes of becoming the next big American thing, all while showcasing the greatest parts of Great Britain.
CREATIVE
This social media campaign was created for Visit Britain, British Airways and American Airlines to attract millennial travelers to book a trip to Great Britain. The campaign features tons of video content, promoted and organic Facebook content and traditional digital advertising.
PRESS
The Drum
